What Are Meta Descriptions and Why Do They Matter?
One of the main goals of marketing your company or brand is to increase online engagement. And one of the fastest ways you can do that is through a tool called a meta description.
So what is a meta description? Put simply, a meta description is an HTML attribute that describes the content of a webpage. The meta description displays as a snippet underneath a page’s title tag in the search engine results.
Let’s take a simple example. Let’s say your company sells designer sunglasses at a discounted price. When a user goes to search for this product, they’re probably Googling something like “discounted sunglasses” or “designer sunglasses on sale.” Identifying and including these keywords and phrases in your meta description increases the likelihood of someone clicking on your site, browsing your product, and converting to a sale.
How to Write Meta Descriptions for Maximum Impact
Now that you know what a meta description is, let’s talk about how to write meta descriptions. The key to writing an effective meta description lies in clear, concise writing. Put together a brief summary that builds off your title tag matches user intent, and uses simple but compelling language.
Often, a meta description is your brand’s chance to make a first impression. You don’t want users getting caught up in obscure language or confusing text. When you take the time to optimize meta descriptions for genuine engagement, you show users exactly what you have to offer.
Meta descriptions aren’t going away anytime soon. The sooner you learn to write a great description, the sooner you can start boosting your search engine rankings and helping your overall SEO efforts.
Since meta descriptions are a part of the overall user experience of your site, Google takes them very seriously when it comes to your SEO. One of the easiest ways you can start improving your approach is to just forget about elements like character count. Try to be unique and interesting. Hell, try doing some freewriting and see what your mind comes up with.
Before long you’ll start to reap the rewards of your work.