Presell all areas of your garden center and those high-margin add-ons, cross-sells and upsells prior to the visit. Use all your channels to build excitement and awareness through video, testimonials, tips, tricks, and events.
When choosing which platforms to use, it’s important not only to see how many people are using them but also what your target audience is on those sites. For example, Instagram has more than 800 million daily active users so that platform may be the best one for you if your customers make up a large percentage of its user base as well. But don’t forget about other powerful channels like search engines or Pinterest boards either!
You may not be aware of the high levels of engagement you’re receiving on your digital channels. Advertising online gives marketers a new world to explore and measure their success, but it also provides an opportunity for businesses with physical locations as well. Measure and monitor all aspects of advertising so that they can work together in harmony (and create higher ROI).