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If you manage a blog, you might be wondering if your audience isn\u2019t subscribed to your content, when should you post to get maximum exposure? Does the time of day matter when publishing a blog post? If so, when is the best time to publish a blog post?<\/p>\n
There is no easy answer to that question. It might matter. It might not. There are other factors that matter considerably more.<\/p>\n
As much as I think everyone should just subscribe to content newsletters delivered to your inbox (like I do!), the majority of readers just won’t do it. So now what?<\/p>\n
Let\u2019s chat about the timing of publishing your blog posts<\/a> and if it even matters.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Take the freelance writer who has no clients but spends three weeks picking out a design logo and business cards without ever developing a plan to build their customer base.<\/p>\n Business cards and a well-designed logo matter, but not if you don’t have the basics covered. Knowing when to publish your blog posts falls into the same category. If you’re not publishing regularly, then it doesn’t really matter what time of day you post. You need to be posting consistently before you can ever determine what the best time to do so is.<\/p>\n In baseball terms, you want to hit home runs every time you step up to the plate. But you can’t do that until you’re at the plate more often putting the reps in. If you’re not swinging the bat enough, you won’t hit home runs. The same goes for your content.<\/p>\n If you want to maximize the exposure your content generates, you have to be making content regularly<\/a> first. Here are a few options to consider.<\/p>\n<\/div><\/div><\/div><\/div><\/div> A long long time ago during the age of television, before on-demand streaming services roamed the land, TV networks would debate when to put a TV show on the air.<\/p>\n Generally, the 7:00 pm to 9:00 pm time slot was the golden slot during the week. They called it “prime time.” Why? Those were the hours when people were off of work, finished eating dinner, and kicking their feet up after a long day. They were likely to be surfing the channels with remote in hand, so an entertaining show could generate great numbers just by being on at the right time.<\/p>\n For bloggers, you want to think about when your audience might come across your content and actually spend the time reading it.<\/p>\nDoes Frequency Matter More Than The Time Of Day<\/h2><\/div>
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<\/p>\nPublish Your Blog Posts During Prime Time<\/h2><\/div>
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