{"id":26438,"date":"2021-06-04T11:35:38","date_gmt":"2021-06-04T15:35:38","guid":{"rendered":"https:\/\/calepin.co\/?p=26438"},"modified":"2021-06-04T11:35:38","modified_gmt":"2021-06-04T15:35:38","slug":"seo-skills-for-copywriting","status":"publish","type":"post","link":"https:\/\/calepin.co\/?p=26438","title":{"rendered":"7 Essential SEO Skills For Copywriting"},"content":{"rendered":"

\"7Google continues to reign supreme as the top search engine, handling over 90% of all worldwide search queries. Ranking high in the Google search results is an SEO professional\u2019s top priority.<\/p>\n

Changing algorithms provide constant challenges to SEO copywriters. However, the basic rules of SEO skills for copywriting remain the same.<\/p>\n

Here are 7 essential SEO skills for copywriting to help you rank on the first page of Google<\/a> in 2021.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Understand How Keyword Intent Can Boost Your Conversion Rate<\/h2><\/div>

By strategically matching keyword intent, you will rank higher on the Google SERPs. If you mismatch your keywords\/keyphrases. by targeting something like \u201cmanaging remote workers<\/em>\u201d with a product page about \u201chome office furniture<\/em>\u201d, you\u2019re likely not going to perform well in organic search results.<\/p>\n

Matching keyword intent is one of the essential SEO skills for copywriting<\/a>. Keyword intent is the reason someone is searching for the keyword you want to target. Are they looking for information on a topic, looking to make a purchase, or searching for a specific web page? You need to know this before you can optimize your content for SEO.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Keep Your Content Short and Sweet<\/h2><\/div>

The goal of an SEO copywriter is to engage the reader by getting to the point and creating relevant content. You must prove to the Google algorithm that your content is on the money by targeting your top keyword early on.<\/p>\n

Increasing the keyword density at the beginning of your blog post will help to bump you up in the Google rankings.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

STOP Keyword Stuffing!<\/h2><\/div>

While you should include sufficient keywords in your writing, there comes a point when it\u2019s just too much. When you read an article that has been keyword-stuffed, it\u2019s obvious. The text does not flow naturally. Google does not like keyword stuffing.<\/p>\n

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If the Google algorithm detects keyword stuffing<\/a> you can risk being penalized. Use a keyword research tool to help spread your keyword net as far as possible without overusing any single term. There are plenty of secondary and related keywords that align with your primary keyword. You just need to put the time in to do the research.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Write For Your Audience, Not The Algorithm<\/h2><\/div>

Here\u2019s where keyword research tools come into play. Of course, there\u2019s Google\u2019s keyword planner, but there are also other useful tools out there. Tools such as SEMrush, AHREFs, and Keyword Planner.<\/p>\n

Be sure to check the bottom of the search results page after you\u2019ve searched for a term or phrase. You\u2019ll find a host of queries relevant to your main keyword that people have searched for, so it would be beneficial to you to add those into your content.<\/p>\n

Check out the following screenshot from a search I did on “SEO content writing”. These are related searches that people have put into Google.<\/p>\n

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Give Your Headlines Some Love<\/h2><\/div>

Without a good headline, no one is going to click through to your site. Whenever possible make yourself stand out as a subject matter expert in your headline. Invoking emotion or curiosity<\/a>, promising to fix a problem, using numbers, and of course, including your primary keyword will help in search and click-through rates.<\/p>\n

Whatever title you come up with, make sure it\u2019s consistent with your content and keyword research. The same rule applies when writing a promotional email. If email tracking tells you someone has opened a message or if they click a link, don\u2019t disappoint them with irrelevant content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

SEO Optimize Your Meta Tags<\/h2><\/div>

Google will truncate your headline (title tag) if it\u2019s over 60 characters in length. So, as well as being creative, you have to be clear and concise. While the headline is crucial you also need to optimize other meta tags, such as the title tag and meta description.<\/p>\n

The title tag and meta description are what people are going to see first in the search results, so make it engaging enough that they want to click on it to read more.<\/p>\n

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Increase Time on Page with Engaging Media<\/h2><\/div>

Images and video can draw a reader\u2019s eye to key points and takeaways, as well as keeping them interested and engaged for longer periods of time. By breaking up the blocks of text with photos and video, you\u2019ll increase a reader\u2019s time on each page which will, in turn, bump up your Google rankings.<\/p>\n

Stock photos are generally free and work well, but Google prefers more interesting pictures like screenshots, graphs, and charts, or infographics. The more value the media provides the better it will perform.<\/p>\n