{"id":25879,"date":"2021-05-21T14:42:14","date_gmt":"2021-05-21T18:42:14","guid":{"rendered":"https:\/\/calepin.co\/?p=25879"},"modified":"2021-12-30T14:57:20","modified_gmt":"2021-12-30T19:57:20","slug":"facebook-algorithm-2021","status":"publish","type":"post","link":"https:\/\/calepin.co\/?p=25879","title":{"rendered":"Understanding the Facebook Algorithm in 2021 and How To Make It Work For You"},"content":{"rendered":"

Why do some Facebook posts go viral with reach and engagement, while others die off without so much as a handful of likes?<\/p>\n

If you create content for social media<\/a> audiences and still struggle with the Facebook algorithm, you aren\u2019t alone.<\/p>\n

The good news is that Facebook\u2019s algorithm isn\u2019t a black box anymore. They have been slowly informing their users how exactly they rank and prioritize content in the news feeds.<\/p>\n

Here\u2019s how Facebook\u2019s algorithm works in 2021 and what you can do to make it work for you.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

What Is The Facebook Algorithm?<\/h2><\/div>

The Facebook algorithm decides which posts people see every time they check their Facebook feed. Facebook has reiterated that there is no single algorithm, but rather multiple layers of AI (artificial intelligence) built to predict which posts will be most valuable and meaningful to Facebook users over the long haul.<\/p>\n

Instead of presenting every Facebook post in chronological order, the Facebook algorithm analyzes every post, scores it, and then arranges it in order of interest for each individual user. This process happens every time a user (all 2.7 billion of them) refreshes their newsfeed.<\/p>\n

What does this mean for brands? When it comes to increasing organic reach, the Facebook algorithm will reward you for posting content that people engage with.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

4 Facebook Algorithm Ranking Signals To Consider in 2021<\/h2><\/div>
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  1. Relationship: Is the post from one of your friends, a business, news source, or public figure that the user often engages with? (messages, tags, engages with, follows).<\/li>\n
  2. Content-type: What type of media is in the post and which type of media do users interact with most? (text, photo, video, or links).<\/li>\n
  3. Popularity: How are people who have already seen the post reacting to it? Are they sharing it, commenting on it, or just scrolling past it?<\/li>\n
  4. Recentness: How new is the post? Newer posts are placed higher in the feed.<\/li>\n<\/ol>\n

    Let’s take a look at how brands can work with the algorithm to optimize and grow their organic reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    7 Tips For Working With The Facebook Algorithm<\/h2><\/div>

    Reply to your audience when they leave a comment<\/h3><\/div>

    While your branded content will never truly be able to compete with cat memes, it\u2019s still very important to build connections with each person in your audience.<\/p>\n

    The Facebook algorithm prioritizes posts from pages that a user has interacted with in the past. This means that leveling up your reply game is key, whether that\u2019s in Facebook Messenger or the comments.<\/p>\n

    If a person has taken the time to engage with your brand, don\u2019t waste the opportunity. That is low-hanging fruit that can be used to grow your reach and engagement.<\/p>\n<\/div>

    Get your audience commenting to each other on your post<\/h3><\/div>

    This tip<\/a> comes from Facebook itself. If a post has triggered a lot of engagement from your friends, the algorithm applies \u201caction-bumping logic\u201d to show that post to the user again.<\/p>\n

    That means that the most interesting conversations get more reach, in the form of a second chance.<\/p>\n

    The Facebook algorithm values content that people want to share and comment on with their friends.<\/p>\n<\/div>

    Aim For Emotional Reactions Over Likes<\/h3><\/div>

    For the last few years, the Facebook algorithm has weighed reaction buttons more heavily than a simple Like.<\/p>\n

    So invoking emotional reactions in your posts such as love, caring, laughter, sadness, and anger will go a longer way than just smashing that like button.<\/p>\n

    \"facebook<\/p>\n<\/div>

    Post When Your Audience Is Online<\/h3><\/div>

    You\u2019ve heard this one a thousand times, but we have to stress it again because Facebook keeps stressing it. Use your analytics to determine the best times to post on Facebook.<\/p>\n

    That said, the easiest way to win at this is to schedule your posts to go up at the best time for your Facebook audience.<\/p>\n

    \"Facebook<\/p>\n<\/div>

    Start Using Facebook Stories<\/h3><\/div>

    Facebook Stories<\/a> are not part of the newsfeed, therefore they are not governed by the algorithm. They float above the newsfeed figuratively and literally. According to Facebook, they\u2019re also effective at driving traffic. 58% of people say they\u2019ve visited a brand\u2019s website for more information after watching a Facebook Story.<\/p>\n

    What kind of Facebook Stories should you post? According to a study by Facebook, users said they want the following from branded Stories:<\/p>\n