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Small but mighty, the social media caption is often overlooked. Your social media captions shouldn\u2019t be an afterthought. You\u2019ve spent all this time creating killer content on your main website or blog only to miss the mark with promoting it on social media. A good social media caption has the power to attract, engage, and convert your audience.<\/p>\n
One of my favorite brands that I like to support and learn from, does a Facebook live video every evening. It\u2019s almost like a podcast but in the format of Facebook Live. The owner of the business walks through his shop showing the work completed that day and what is in inventory. He also discusses business practices, branding, and motivation. One evening he discussed his method for optimizing social media posts<\/a> and it\u2019s stuck with me ever since. From a branding perspective, your content needs to Entertain, Educate, and Equip.<\/p>\n \u201cyou don\u2019t need every visitor to buy something, you just need some of them to buy something. 10%. Let’s say you have 10,000 followers or visitors. If you can convert 10% of them to purchasing something, that is 1,000 purchases.\u201d<\/p>\n<\/blockquote>\n Knowing how to write social media captions will determine your conversion rate on your social media posts and any paid ads that you run.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Social media platforms skyrocketed in 2020 with most of us stuck at home and physical stores closed. Social media platforms are on an upward trajectory with a predicted 4.41 billion users by 2025. Global lockdowns forced businesses to pivot to digital marketing and e-commerce with a focus on social media strategies.<\/p>\n That means more opportunities for online sales and customer conversions, but it also means more competition from rival brands who are also forced to make the digital pivot. It\u2019s almost as if COVID leveled the playing field a bit. With businesses all making the digital pivot<\/a>, it was now a matter of who could stand out the most and get out ahead of the pack.<\/p>\n To capture the attention of social media users scrolling through their feeds, it takes a great image and a winning caption.<\/p>\n<\/div> Though grammar and punctuation rules are looser on social media, they still exist. In regards to spelling, you have no excuses! Double-check your social media posts before you schedule them to go live. I have the Grammarly plugin installed on my laptop and use that to catch any high-level errors.\u00a0<\/span><\/p>\n Stop writing for the algorithm and start writing for humans.\u00a0<\/span><\/p>\n Captions can be written in 3rd person but usually, the 1st perspective works best: \u201c<\/span>We would love you to join us for a webinar<\/span><\/i>\u201d is much more effective at influencing the reader instead of \u201c<\/span>Contentworks Agency invites you to join a webinar<\/span><\/i>.\u201d Writing captions in the 1st person keep it more personal and authentic.<\/span><\/p>\n\n
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The Importance of Great Social Media Captions<\/h2><\/div>
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<\/span><\/div><\/div><\/div><\/div><\/div>The Basics Of Writing Social Media Captions<\/h2><\/div>
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Hashtags are great for connecting users around a particular subject, sparking virality around a launch or sale, and raising awareness for important issues.\u00a0 They\u2019re an important part of a social media caption. Hashtags will make it easier for people to find your content on social media platforms too since you have the ability to follow hashtags.<\/p>\n![\"telling](\"https:\/\/calepin.co\/wp-content\/uploads\/priscilla-du-preez-XkKCui44iM0-unsplash-600x400.jpg\")
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