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Having a blog is a necessity for almost any business that has an online presence. Everything from an independent contractor to a large corporation. Blogging is a versatile marketing tool that you shouldn\u2019t ignore. While utilized properly though, a blog can do amazing things for your company, but some mistakes can cost you thousands of potential new clients, sign-ups, or product purchases.<\/p>\n
It doesn\u2019t matter if you\u2019re blogging for fun<\/a> or for profit, the idea is to get people reading your blog and following it on a regular basis. You want your blog to be their go-to source for the industry you\u2019re in. Use the blog to become a subject matter expert in whatever field you are operating in.<\/p>\n If the goal of your blog is to establish you or your business as a leader in the industry, but you feel like you\u2019ve stalled out with forward progress, you might be making one of these common blogging mistakes. No worries though. New bloggers and veteran bloggers both still make mistakes in the world of blogging. It\u2019s bound to happen with the constant changes in platform algorithms and the sheer amount of content already on the internet.<\/p>\n Avoiding these common blogging mistakes will help your blog stand out in a crowded space where everyone is shouting to be heard.<\/p>\n<\/div><\/div><\/div><\/div><\/div> This is probably the most common issue, but it is one of the most important things to learn in writing. You\u2019re not writing for you or even the algorithm. You\u2019re writing for a like-minded audience who has a similar interest as you. Knowing your demographic<\/a> and what type of content they want to consume is key to having a successful blog.<\/p>\n Another way to look at this same problem is thinking people are on your blog to hear about you, your company, and your experiences. While it is okay to inject your personality and personal opinions into your blog posts, you should never focus too much on your own thoughts and opinions. Your blog posts should be roughly 80% facts and information and 20% opinion. That is if your opinion is important and relevant to the topic.<\/p>\n People are coming to your blog for information about a product or service you offer or to learn something specific about the industry you\u2019re in. Taking the time to understand your audience will help you retain readers and convert those loyal readers into loyal customers over time.<\/p>\n Always remember to ask yourself why your topic matters to your readers. If you can\u2019t figure out why they would care, then you need to go a new direction with the topic or pick an entirely different topic that resonates with your audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div> One major mistake that new bloggers and blogs on big company websites make is not publishing their content on any sort of regular schedule. There are many reasons why this is important, but the main two are Google prefers and gives preference to consistent content, and second, your audience doesn\u2019t know when to expect new content.<\/p>\n Publishing one good blog post this month, then three blog posts the next month, and then none for two months after that isn\u2019t a great way to get your blog noticed. You need to create a list of content topics to write on and stick to using a content calendar<\/a>.<\/p>\n Publishing only once a month isn\u2019t ideal either, but even consistently once a month is better than sporadically throughout the year. Ideally, you want to publish 2 to 10 posts per month depending on your capacity. For our blog, we publish two posts per day for a total of 10 per week. Whatever frequency you decide on, remember that consistency is key.<\/p>\n One of the biggest keys to making your blog successful is posting quality content consistently.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Don\u2019t think too broad about your topics. One of the reasons that you can\u2019t keep people on your blog is because you\u2019re just trying to do too much. Instead of being \u201ca blog about writing\u201d be \u201ca blog about writing for businesses\u201d or \u201ca blog for freelance writers.\u201d<\/p>\n Ask yourself a few questions:<\/p>\n At the very least, you\u2019re going to want to niche down your topics and specialize a bit. There are dozens of benefits for a business to run a blog, but it would be insane to try and include all of them. However, you can keep this simple and make it a numbered list; The Top 5 Ways Businesses Benefit from Running a Blog.<\/p>\nYou Don\u2019t Know Your Audience<\/h2><\/div>
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<\/p>\nYour Publishing Schedule Is Inconsistent<\/h2><\/div>
Your Content Topics Are Too Broad | Niche Down<\/h2><\/div>
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Not only does Google reward long-form content (right around 2000 words), but your readers are looking for specific explanations to their problems or answers to their questions. Your content does you no good if you spend the entire time talking about something with no proof that you know what you\u2019re talking about. If you want to establish credibility you need to put the time into doing the research.<\/p>\n