{"id":24559,"date":"2021-04-14T11:30:02","date_gmt":"2021-04-14T15:30:02","guid":{"rendered":"https:\/\/calepin.co\/?p=24559"},"modified":"2021-04-15T09:56:48","modified_gmt":"2021-04-15T13:56:48","slug":"youtube-optimization","status":"publish","type":"post","link":"https:\/\/calepin.co\/?p=24559","title":{"rendered":"A Complete Guide To Youtube Optimization | Let&#8217;s Grow Your Channel"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"alignright size-fusion-400 wp-image-24566\" src=\"https:\/\/calepin.co\/wp-content\/uploads\/matthew-kwong-qJgW5ewKCO8-unsplash-400x600.jpg\" alt=\"A Complete Guide To Youtube Optimization\" width=\"400\" height=\"600\" \/>YouTube is the second largest search engine and 2nd most visited website in the world to Google, so knowing the ins and outs of YouTube optimization is crucial to your channel\u2019s growth and success.<\/p>\n<p>When someone mentions SEO, you probably think about Google. But did you know that you can also optimize your YouTube videos? <a href=\"https:\/\/neilpatel.com\/blog\/youtube-seo\/\" target=\"_blank\" rel=\"nofollow noopener\" data-schema-attribute=\"\">YouTube video optimization<\/a> is a powerful tool since YouTube viewers watch 4 billion+ hours of video each month!<\/p>\n<p>Optimize your videos to boost your online presence with millions of potential YouTube viewers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.1;\">If You Take Advantage Of This Opportunity, You Can:<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li>Capture attention<\/li>\n<li>Garner social media engagement<\/li>\n<li>Nurture your audience<\/li>\n<li>Gain better search rankings<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.1;\">If You Want To Get More Traffic, Views, and Subscribers, Try These Tactics:<\/h2><\/div><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JOkiBV2cyT0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Keyword Research<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>Type in a keyword or phrase into the \u201cSearch Suggest\u201d feature to create a list of potential keywords. These suggestions are great for SEO because they are keywords that users are typing into YouTube. Target low-competition keywords, narrow your list and use keywords that already have Google video results. Examples include how-to keywords, tutorials, and reviews. Make sure you include your keyword in the video itself, description, and title for full YouTube optimization.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Focus On High Audience Retention<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>If you want your videos to rank well, you need to create entertaining videos that make users watch longer. The longer users stay on your video, the higher your search results ranking will be. Create videos that keep your audience engaged by creating content that is valuable to them and fun to watch.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Encourage Video Comments<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>User comments can <a href=\"https:\/\/ahrefs.com\/blog\/youtube-seo\/\" target=\"_blank\" rel=\"noopener\" data-schema-attribute=\"\">boost your video rankings<\/a>, so encourage users to leave comments. And don\u2019t forget to reply to their comments!<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Encourage Subscriptions<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>Ask users to subscribe to your channel in order to improve your ranking. To do this, simply ask users to subscribe to your channel at the end of your video, if they enjoyed the content.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Encourage Sharing<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>When users start sharing your videos, it signals to YouTube that it must be quality content, which can boost your rankings.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Create Engaging Thumbnails and Titles<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Creating engaging thumbnails and titles is the best way to improve your Click-through-rate (CTR). Upload your videos with appealing thumbnails and <a href=\"https:\/\/calepin.co\/writing-how-to\/how-to-write-title-tags\/\" data-schema-attribute=\"\">compelling titles<\/a> to increase the likelihood of users clicking on your video. The higher your CTR the better when it comes to search rankings.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-24572\" src=\"https:\/\/calepin.co\/wp-content\/uploads\/souvik-banerjee-8dOk8JVESxY-unsplash-1024x683.jpg\" alt=\"youtube optimization tips\" width=\"1024\" height=\"683\" \/><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Consider Video Length<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p>Longer videos consistently perform better than shorter ones on YouTube and in Google search. It\u2019s hard to generalize the best length for your video since it depends on the content. Just ensure the content is engaging and users will want to watch it and share it!<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Say Your Keyword<\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">This is a commonly overlooked step in the realm of Youtube optimization. YouTube offers video transcription, so make sure you mention your keyword in your video in order for YouTube to better understand what it is about.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Utilize Tags<\/h3><\/div><div class=\"fusion-text fusion-text-11\"><p>The first tag listed should be your target keyword or phrase. Be sure to also include variations of that word or phrase and add tags for related topics.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.1;\">Promote Your Videos<\/h3><\/div><div class=\"fusion-text fusion-text-12\"><p>Link to your videos on your <a href=\"https:\/\/calepin.co\/writing-how-to\/write-a-blog-post-that-ranks-on-page-1-of-google\/\" data-schema-attribute=\"\">blog posts<\/a>, social media, and your email signature to get more views.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-24574\" src=\"https:\/\/calepin.co\/wp-content\/uploads\/austin-distel-tLZhFRLj6nY-unsplash-1024x683.jpg\" alt=\"youtube optimization tips\" width=\"1024\" height=\"683\" \/><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.1;\">The Results Are Worth All The Work<\/h2><\/div><div class=\"fusion-text fusion-text-13\"><p>YouTube optimization from a technical perspective is easy. Optimize your titles, descriptions, and tags.<\/p>\n<p>But the most challenging part of optimizing your Youtube channel is engaging with your audience.<\/p>\n<p>Take these processes and tips and focus your attention on these three things: entertain, educate, and equip. Do that and you\u2019re golden.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[693],"tags":[697],"class_list":["post-24559","post","type-post","status-publish","format-standard","hentry","category-social-media-how-to","tag-featured"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Scott","author_link":"https:\/\/calepin.co\/author\/scottadmin"},"_links":{"self":[{"href":"https:\/\/calepin.co\/index.php?rest_route=\/wp\/v2\/posts\/24559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calepin.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/calepin.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/calepin.co\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/calepin.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24559"}],"version-history":[{"count":0,"href":"https:\/\/calepin.co\/index.php?rest_route=\/wp\/v2\/posts\/24559\/revisions"}],"wp:attachment":[{"href":"https:\/\/calepin.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/calepin.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/calepin.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}