{"id":23764,"date":"2021-03-18T16:12:43","date_gmt":"2021-03-18T20:12:43","guid":{"rendered":"https:\/\/calepin.co\/?p=23764"},"modified":"2021-03-18T16:24:38","modified_gmt":"2021-03-18T20:24:38","slug":"write-a-blog-post-that-ranks-on-page-1-of-google","status":"publish","type":"post","link":"https:\/\/calepin.co\/?p=23764","title":{"rendered":"Ready to Create an Amazing Blog Post that Ranks on Page 1 of Google?"},"content":{"rendered":"

Writing effective blog posts is a learned skill, like learning to drive a car. You can spend weeks or even months studying material and watching videos, but until you actually get behind the wheel and start to drive, do you truly learn the ins and outs of that skill. Blog writing is the same way. You need to just jump in and start writing. “Trial by fire,” as some say.<\/p>\n

The process of writing a blog post often takes more than just a couple of hours. Once you factor in your research, planning and actual writing, don\u2019t be surprised if it takes a full day, or maybe a few.\u00a0 Don\u2019t fool yourself into thinking it’s wasted time. If you want your blog to be seen on the first page of Google, then you need to invest the time.<\/p>\n

Now that we\u2019ve touched on the time investment necessary, let\u2019s get into what you actually need to be doing from start to hitting that publish button.<\/p>\n<\/div>

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The Anatomy Of a Perfect Blog Post<\/h2><\/div>

This is a representation of the blog post structure we use for our blog content creation. Understanding the basic anatomy of a blog post helps you effectively create an outline and keep your content consistent.<\/p>\n<\/div>

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Not all blog posts are created equal. A well planned and executed blog post has the potential to go viral and refer thousands of people to your website.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Optimizing The On-Page SEO for Google<\/h2><\/div>

When it comes to organic traffic statistics<\/a>, roughly 70% of users ignore the paid ads at the top of each Google search. That tells us that the majority of users are only interested in the organic search results. When executed correctly, your on-page SEO strategy can ignite the search result performance of your blog posts.<\/p>\n<\/div>

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Optimizing your blog SEO is all about the page layout, content structure and then optimizing various elements of the page for on-page SEO. Contrary to popular belief, your blog post SEO is about more than just keywords.<\/p>\n

When it comes to your keywords, adopt the KISS principle; Keep It Simple Stupid. At a high level, as long as your keyword appears in the title, headline and is on the page, you\u2019ve done your job.<\/p>\n<\/div>

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But how do we determine what keyword or phrase to use? Let\u2019s use Ubersuggest<\/a>, since this is a free, accessible tool.<\/p>\n

Step 1<\/strong> – enter the main keyword you want to rank for. Let\u2019s start with the term \u2018blog post\u2019.<\/p>\n

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Step 2<\/strong> – click on \u2018Keyword Ideas\u2019<\/p>\n

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Step 3<\/strong> – Review the results and pick the keywords that make sense for your topic and audience<\/p>\n

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Once you\u2019ve selected the keyword\/s you want to target, start with including that in your headline. The next step is to begin optimizing your post with it. The only caveat to this is to make sure that you use the keyword in a way that flows with the text and does not disrupt the reader’s experience or appear to be \u2018stuffed\u2019 in the post. If you go down the road of keyword stuffing, your content becomes unnatural to both the eyes of your target audience and to the Google algorithm. One piece of advice I continually share with other writers to help avoid keyword stuffing is to write on the topic and not on your keywords. By that I mean to just write what comes to mind and make it flow and easy to understand. After the fact, you can go back through and add in the keywords where it makes sense.<\/p>\n

Be sure to also use your keyword\/s in the meta title and meta description. The meta title and meta description are what Google uses to categorize your blog post on the search engine results page<\/a>.<\/p>\n

As you\u2019re going through your blog post and optimizing for on-page SEO, you\u2019ll want to pay attention to the following elements of your webpage and ensure the keyword is included in each of them.<\/p>\n