Social Media How-To

A TweetStorm is a sequence of tweets where each following tweet is a reply to the previous tweet. The term Tweetstorm was coined and made famous by Marc Andreessen, the noted Silicon Valley investor, and entrepreneur. A Tweetstorm is a way to share thoughts [...]

The purpose of the Instagram algorithm is to help surface the best, most relevant content to each user every time they check their Instagram feed. The question is; how does Instagram determine which content meets that criteria? Let's dig into the factors that influence [...]

If you are starting off as a vlogger or want to ride the wave of becoming a Youtuber or social media influencer, then creating social media video content is what you need to be doing. The algorithms for all the social media platforms give [...]

Why do some Facebook posts go viral with reach and engagement, while others die off without so much as a handful of likes? If you create content for social media audiences and still struggle with the Facebook algorithm, you aren’t alone. The good news [...]

Sprout Social has published their research of the best times to be posting on social media. The research is based on the company's 20,000+ customers, who use the platform to schedule and post social media content. Sprout Social determined the best times to post [...]

Small but mighty, the social media caption is often overlooked. Your social media captions shouldn’t be an afterthought. You’ve spent all this time creating killer content on your main website or blog only to miss the mark with promoting it on social media. A [...]

YouTube is the second largest search engine and 2nd most visited website in the world to Google, so knowing the ins and outs of YouTube optimization is crucial to your channel’s growth and success. When someone mentions SEO, you probably think about Google. But [...]