You’ve probably got a pretty good idea of what the client is expecting at this point, but don’t assume what they’ve told you everything prior to the meeting.
Listen carefully to the client, giving them your undivided attention. Watch out for changes to the scope of the project. If they’re adding in extra requirements or changing the timelines of when content is due, adjust your price accordingly. What is your time worth?
If the conversation seems vague, ask questions to clarify exactly what they are expecting from you. Often a client can’t exactly express what they need. Try repeating back to them your understanding of what they’ve said in a short summary, such as:
“You’d like five 1,500-word blog posts submitted each week as Word documents to a shared Google Drive folder. You’d like each blog post to have two images, a meta title, a meta description, and internal links. Is this everything you want me to include in the content I submit?”
This gives your potential new client the opportunity to hear their ideas read back to them into a workable project outline. It helps you have a shared understanding and allows space to clarify any confusions you, or they might have. Sometimes all it takes is to hear your own expectations verbalized to know you need to change something. It’s better to over-communicate than under-communicate, that is unless the client requests otherwise.