This is similar to the ‘15 second above the fold’ rule we discussed in a previous blog article. Your subject line must grab their attention within the first 15 seconds of them reading it. Be specific and targeted.
Your cold email subject line should entice the prospective employer to want to open the email.
Keep the subject line text short – eight to ten words max. Avoid being spammy. If you don’t know what we mean, then take a look at emails in the spam folder of your email. “Urgent! Please read!” is a common one. Don’t be that person.
If you’ve met the person previously at an industry conference or career fair, include that in the subject line. Something like “Scott Witner from the conference dinner.” If you’re a student seeking an internship, you could word it something like “Ohio State senior interested in graphic design internship.”
If you’ve got no relationship at all with the hiring manager you’re emailing, then the safe bet would be something like “Letter of interest for the graphic designer opening.”
Basically, it boils down to getting to the point of the email while still sounding like a human. Check out these subject lines from Ramit Sethi that I’ve gotten in my email. Although they are not career specific subject lines, they still give you great examples of an engaging subject line.